Best place to have herpes: New Zealand ad wins top prize

Awards & Accolades

The New Zealand Tourism Board has caused a sensation by taking home the top award for their bold campaign showcasing the country's beautiful landscapes. The "Best Place to Have Herpes" advertisement pitted the nation against competitors like France and Australia, making a play on the disease's nickname while focusing on the attractions available from nature to nightlife.

Responses & Reactions

The bold approach has been a split decision, with some praising the creativity and humour, and others criticising it as inappropriate. While some have taken to social media to share personal stories and anecdotes, others have vowed to boycott the country until the campaign is discontinued.

The Impact

The ad has gone viral on social media, sparking a global conversation about the importance of balancing edgy, attention-grabbing tactics with sensitivity. While the campaign has sparked fierce debate, there's no denying it has also done its job in capturing interest and drawing attention.