How Kentucky bourbon went from boom to bust

Aug 10, 2025
BBC News
How Kentucky bourbon went from boom to bust
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The Rise and Fall of Kentucky Bourbon

In recent years, Kentucky bourbon has experienced a boom, with a dramatic increase in production and popularity. However, this surge has been followed by a steep decline, leaving many distilleries struggling to stay afloat. This article will explore the rise and fall of Kentucky bourbon, from its historic roots to its current struggles.

The Golden Age

The boom began in the early 2000s, with the advent of craft distilleries and a newfound appreciation for the art of bourbon making. Consumers developed a taste for premium, small-batch bourbon, leading to increased demand and the birth of the "bourbon revolution."

Factors of the Bust

However, this boom was followed by a bust as the market became saturated. Overproduction led to a surplus of bourbon, causing prices to plummet and leaving many distilleries facing financial hardship. Moreover, the rising popularity of craft spirits and other liquors presented significant challenges.

Future Prospects

Despite these challenges, some distilleries continue to thrive through innovative practices, focusing on unique recipes, tours, and experiences. Others have embraced the changing landscape, branching out into other alcoholic beverages, like rye whiskey, to stay afloat.

The future of Kentucky bourbon remains uncertain, but its history and tradition are sure to keep it a part of the American experience.

Original source: BBC News