Social media revamp by 92-year-old president struggles to woo young Cameroonians

Despite efforts to engage the youth, many see his social media rebranding as lacking substance

Cameroon's President Paul Biya, aged 92, is attempting to woo younger citizens through a revamp of his social media presence. Despite these efforts, many see the rebranding as insufficient, lacking the substantive change young Cameroonians are demanding.

Youth representation in Cameroon's administration remains negligible

The president's social media initiative comes as Cameroon faces criticism for its lack of youth representation in governance. Many young Cameroonians feel left out and hopeless due to a lack of opportunity and political autonomy.

Lack of diversity and inclusion in the president's social media campaign

President Biya's social media team has been criticized for its lack of diversity and the exclusion of various ethnic groups and dialects. Many young Cameroonians, especially those from the Anglophone community, feel excluded from the campaign, leading to a deeper divide and exacerbation of existing tensions.

Conclusion

Young Cameroonians desire political inclusion, socioeconomic opportunities, and equitable representation. While President Biya's social media push intends to connect with the younger generation, it fails to address the deeper socio-political grievances and aspirations of this demographic.